General

TV Catchup – what a great web site!

 

wow-thing I’ve started using TV Catchup so I can have the news running in the background, or some trashy TV while I’m browsing online – and what a great little web site it is.

No jerky images or audio and all of the channels that are available on Freeview.

Not sure if it’s available outside of the UK, but it’s pretty handy and well worth a look!

 x-ray delta one  

How much should a web site cost?

This question seems to be asked all the time, often by people that don’t necessarily understand what’s involved with setting a web site up, or who have been bamboozled by agencies, developers or designers trying to charge them excessive fees.

The basics

It really depends on what level of technical competency you have personally. Purchasing a domain name and hosting it are the two major up front costs that you need to consider, because after that, everything else can be carried using Open Source software. In the UK, if you’re doing it all yourself – you can get decent hosting and a domain name, all for about £30 a year – as long as you’re willing to the design and promotion work yourself.

The intermediate options

Off the shelf scripts, are where you can really supplement existing Open Source web offerings – but these are only really beneficial if you’re trying to achieve something non-standard. General prices for functional scripts that can often be bolted on to existing open source web site structures range from about £20 to £100, although increasingly some authors are pursuing subscription models (for updates and support primarily), or are asking for donations if you use and benefit from their hard work.

The advanced options

Really, unless you have tons of cash or are producing a web site for a company – the advanced option of paying for a web team or designer to put a web site together for you will be beyond the means of most people.  Prices can range from a reasonable £100-ish, to thousands and tens of thousands…

But with so many free options available, why would many people want to look at these expensive options. A little bit of hard work and systematic research and anyone can begin creating their own web site, whatever their requirements.

Paying for online content

There’s a really interesting discussion going on right now about whether newspapers can actually start charging for the digital distribution of their content. There’s an article on the BBC web site that I read today (link HERE) – and it includes an ongoing discussion about whether people really believe it’s achievable. 

As a marketer and someone interested in developing an online (hopefully profitable) presence, I have to believe it’s possible to monetize the web in some form – but I believe it’s unrealistic in this age of distributed reporting, aggregated news and instant updates that can be shared with the world, to expect someone to pay for content that is available in almost identical format elsewhere on or offline.  

The reason I think it’s not going to be enforceable universally is that there’s never going to be agreement between the media organisations. It’s the old prisoner’s dilemma, everyone saying that they’re going to be charging a fee to access the news, but then one breaks from the ranks to steal a competitive advantage – resulting in an endless circle of competitive retaliation.

What I do think is more achievable, is another service I read about recently that encourages micro payments. In the same way that organisations such as Amazon have benefited from targeting a huge population with an incredibly diverse product range – addressing the long tail of retailing – then micro payments that could be distributed to providers from a shared pot of funds could be exactly the solution that everyone is looking for. The site’s currently in beta (sign up for more info HERE) and is being developed by one of the Pirate Bay’s co-founders, Peter Sunde.

What is Open Source?

Open Source is simply defined as a collaboration, predominantly online, whereby source code and software is made available under an open licensing structure with the aim of encouraging other developers and users to test it, tweak it and develop it further, reposting their achievements back to the community so that others can benefit from it.

What this actually means is that most generally available commercial software has an Open Source alternative – with the added benefit that these are available freely for anyone to download from the Internet.

Some of the good Open Source software available includes: WordPress, Joomla, Star Office, Open Office, Freemind… these are the obvious ones that spring to mind, that I’ve used, but there are far more!

Wikipedia define Open Source as:

Open source describes practices in production and development that promote access to the end product’s source materials—typically, their source code. Some consider open source a philosophy, others consider it a pragmatic methodology. Opening the source code enabled a self-enhancing diversity of production models, communication paths, and interactive communities. Subsequently, a new, three-word phrase “open source software” was born to describe the environment that the new copyright, licensing, domain, and consumer issues created.

 A main principle and practice of open source software development is peer production by bartering and collaboration, with the end-product (and source-material) available at no cost to the public.

Source: http://en.wikipedia.org/wiki/Open_source

A good list of available Open Source software (top 20)  is available from Trip Wire magazine, HERE.

Job Aggregators

There is an updated version of this article available here.

What are job aggregators?

They’re online services that trawl through the Internet, locating and indexing jobs from job boards and employers according to the niches or geographies in which they operate. They’ve been around for a while – and almost all of them make the claim of having the most jobs, being the largest job board, or the most visited. The simple truth is that they’re quite similar to each other.

Despite this, they should still play a role in both a candidate’s job seeking arsenal and in a recruiters or employers advertising portfolio.

For advertisers (recruiters and employers):

The best thing is that most of these job aggregators are free. Most of them operate without requiring any direct intervention and they’ll silently come and trawl your site, finding your jobs and advertising them on your behalf. Because they’re mostly doing this in real-time, you also don’t have to worry about ensuring positions are removed when they’re filled, or expired. Just remove them from your own listings and the aggregators will reflect this when they next re-index or aggregate your job feeds.

Some of the aggregators will come to your site automatically and start aggregating your jobs, especially if you readily make available RSS or Atom based feeds of your jobs. Others, you have to specifically register with them and provide the direct links to where they can pick up the feeds. It’s still limited input, for what can often be access to quite a large potential market of jobseekers.

For jobseekers:

The job aggregators represent a quick, easy and accessible route to the latest jobs. They can save time by reducing the number of sites that you have to visit to find the jobs that are relevant to you and as they’re typically presenting job search results in real-time, you can be assured you’re accessing the latest vacancies. The bad news is that there can be serious problems with duplication; and some sites will try and bundle additional (sometimes chargeable) services with the job searching process.

For web developers:

Some of the aggregators have started offering APIs now too, so that you can directly integrate a fully functioning job search element in to your web site. The benefit to this is that can be another added facet for the services you provide to your users. The main downsides are that you’re effectively directing traffic away from your web site and you never hold the jobs yourself on your site, therefore there are no SEO benefits here. You also have little control over what’s displayed or how it appears. But they’re low effort, zero cost options that certainly can be a part of some sites.

Alternatively, you could consider developing your own aggregator using off the shelf php scripts, or considering plugins for blogs or CMS systems that can mostly do the job for you.

List of job aggregators:

This list is going to be forever changing, so right now, these are the main job aggregators (primarily UK based) that seem to have the highest profiles

Simply Hired – http://www.simplyhired.co.uk/

Indeed – http://www.indeed.co.uk/

Workhound – http://www.workhound.co.uk/

Work Circle – http://www.workcircle.co.uk/

Job Applications –http://www.jobapplications.co.uk/

Career Jet – http://www.careerjet.com/

Job Safari – http://www.jobsafari.co.uk/

Marketing, business and web skills

So this web site is now a handy place for me to keep everything that I do online ordered and accessible, as well as test various online technologies and functionality.

My skills and experience includes:

  • Marketing – strategic & tactical marketing plans, advertising, etc.
  • Business & organisational health checks
  • Web design – HTML, PHP, Joomla, WordPress, others…
  • Graphic design – predominantly Photoshop – covering print and advertising design, business graphics, logos, invitiations, anything really…
  • Research – predominantly secondary, desk-based research – but also including advice and consultancy on alternative options and sources of information
  • Recruitment – how to recruit, services available, routes to market, CV writing advice, careers management and consultancy work, recruitment web sites, etc.
  • Social media marketing – just starting here (late, I know), but, watch this space…

New page added

Ok – so I’ve had a go at adding some content… it’s just some shopping links that I use regularly. They’re HERE