My blog so far has been a place for me to share things that I find interesting as well as helpful tips and information that I’ll often refer back to myself. It’s almost like having a personal set of bookmarks that are accessible everywhere I go without having to use any bespoke service.
However, a friend has asked me for some advice regarding their newly launched online business and since I happen to work predominantly in the online / media / marketing world, I thought this blog is as good a place as any to write up my suggestions.
Although I’ve intentionally kept the name of the company anonymous, the principles behind maximising online opportunities for an online retailer apply can be applied by anyone.
The company my friend works for is a niche SME online retailer that has decided to branch out in to a new range of products (home accessories and home gifts) outside of its existing offering (beauty products). Rather than expand the existing successful brand, a new separate entity has been created. A good, well designed web site has been constructed; an expansive range of over 400 niche products has been selected and available from launch at competitive prices; and some initial social media activities have been undertaken. So far, so good – they’re sounding like they’re doing a lot of the right things – but what can they do to take things to the next level?