Email Marketing Bounces

emailBeing a marketer today almost certainly means you must have more than a passing familiarity with the digital world; and one of the cornerstones of digital marketing, is the trusty email marketing mailshot. I’ll leave the process of managing your database, segmentation and targeting to other blogs and posts, because this post is going to focus on those things that every marketer hates – email marketing bounces. Effectively, a bounced marketing email is an unsuccessful email that is being returned to the send because it was undeliverable for one reason or another.

However, the story doesn’t stop there, because there are different types of bounced email and understanding what each one is will help future campaigns, as well as providing a more thorough understanding of the customer database and enabling a degree of data cleansing to take place – which will ultimately lead to more effective email marketing in the future.

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Use temporary email addresses to beat spam

Temporary email addresses are free services available online that allow you to set up and use a temporary email address. They’re all pretty easy to use, but one of the ones I’ve used and would recommend is 10 Minute Mail (link here:

Why use a temporary email address? – Well, for one thing, it can be really handy when signing up to some web sites or forums that insist on you registering before accessing all the content, or submitting any of your own questions. It’s also great at avoiding spam – because if your temporary email address has expired, there’s nowhere for the email to go!

Signing up with 10 minute mail gives you a temporary email address for 10 minutes (you can keep extending the 10 minute window though, but only so long as you are on the site). The interesting part of this disposable email service though, is that it allows you to receive, read and respond to any emails received whilst your address is currently live. This means you can sign up to web services or forums, for example, and click on the confirmation email request as and when it comes through.

It’s definitely going to be added to my favourites, and will certainly be a tool I’ll use again.