Being a marketer today almost certainly means you must have more than a passing familiarity with the digital world; and one of the cornerstones of digital marketing, is the trusty email marketing mailshot. I’ll leave the process of managing your database, segmentation and targeting to other blogs and posts, because this post is going to focus on those things that every marketer hates – email marketing bounces. Effectively, a bounced marketing email is an unsuccessful email that is being returned to the send because it was undeliverable for one reason or another.
However, the story doesn’t stop there, because there are different types of bounced email and understanding what each one is will help future campaigns, as well as providing a more thorough understanding of the customer database and enabling a degree of data cleansing to take place – which will ultimately lead to more effective email marketing in the future.